The three dominant reasons are (1) better user experience, (2) more creative control, and (3) more valuable data.
On the UX side, Phy completely transforms the QR Code experience through our Multi-Action Previews feature (see image below). The old experience, with scans that lead to who-knows-where, is awful. With Phy-managed QR codes, your phone can display several possible user actions, from website links to phone functionality like calling, texting and emailing. You can even build lightweight MicroSites in our platform to be displayed on the same QR code.
Previews load super quick, let people decide if they are interested or not, and are easily accessible. The multiple links display in the familiar format of search results, so users can choose the ones that serve their needs.
The latest iPhone camera now has a built-in QR code scanner, as do popular mobile apps including Facebook, Pinterest, Snapchat, Twitter, Chrome, and Samsung Internet. Phy's previews create a consistent user experience across all of these platforms.
Creative control is about the order of creating experiences through QR Codes. Legacy platforms start with a URL, then generate a QR Code that is tied to that URL. This greatly limits what can be done with the QR Code after it's been generated. Phy takes the opposite approach: generate a QR Code with a unique ID in our platform, then change the content for the QR code anytime and as frequently as you want. This gives you full creative control for a variety of engaging mobile experiences.
Finally, on the data side, while legacy QR code platforms are limited to capturing scan data (a measure of the QR code being in a visible location), they do not measure customer intent data. Phy’s patented three-stage CMS measures scans, impressions (previews of available actions), and clicks (engagement). Capturing clicks closes the feedback loop, telling marketers for the first time what people want when they have a product in hand.
Image of a Preview Page.
Image of our Metrics Dashboard.