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Destinations you add to your Library can be used with any of your codes, tags, or beacons in the Phy Platform. When you create a Destination, you have an option to establish a link to either a Website URL, TapAction, or a MicroSite. This article is about creating MicroSites with our MicroSite builder, which makes it easy to create small landing pages instead of using URL destinations. It's drag-and-drop easy — no dev, no coding required.
Step 1: Launch the Microsite Builder
The most direct way to launch the MicroSite builder is from the MicroSites library, which will list all of the MicroSite you create. MicroSites you create are not only listed here, but also available through the drop-down list when creating or editing Destinations.
To launch the MicroSite builder, just click this green button.
Pictured below is the starting point for the MicroSite builder. The experience of building a MicroSite is similar to that of Creating a CoverCard. It's easy, just has a few more steps (3 total, actually):
- Add MicroSite Meta Information
- Add MicroSite Content
- Preview and Save
Step 2: Enter your MicroSite Meta Information
"Meta Information" is simply the descriptive information (metadata) for your MicroSite. It includes:
- MicroSite Name (viewable only to you)
- MicroSite Title
- MicroSite Description
- MicroSite Favicon
It's important to note that while this step looks like you're creating a CoverCard, you're not. You're actually building the default preview information (not a CoverCard). It's just like the metadata associated with any URL that you might add to a Destination. When you use your MicroSite with your PhyIDs, you have the option then of either (a) using this default preview information or (b) overriding it with your own CoverCard.
As you add your meta information, you'll see a sample preview (in the phone illustration) of what users would see.
Step 3: Add content to your MicroSite
The MicroSite is the end destination -- the end experience -- for someone interacting with your codes, tags, and beacons that use your MicroSite. You're building a small website (a landing page). Think of your MicroSite in Content Elements. There are four types of Elements:
You add them one at a time, move them up or down on the site, add as many as you want, and edit them any time. As you add them, they'll appear in the sample preview to the right.
Here's a screenflow of adding an image to a MicroSite.
Add all of the content elements you want. Edit content by tapping the green edit icon to the right of each content block. Remove blocks by tapping the red close icon.
To rearrange content blocks click the 3-bar icon to the left of the content block, then drag up or down.
Step 4: Preview and Save
The preview screen on the right is scrollable -- you can position your mouse over it and scroll up and down to get a sense of what your audience would experience.
Once you've added all your content elements and are happy with it, click "Preview and Save." Now you will see a preview of the Meta Information and your new MicroSite side-by-side. If everything looks good, you're ready to Publish. If not, go back to Edit Content.
Step 5: Create a Destination using your MicroSite
To make your MicroSite accessible to people through your codes, tags, and beacons (any or all), you need to associate your MicroSite with a Destination. The Destination, once made, can then be used with PhyIDs for your codes, tags, and beacons.
First, go to your Library and Add a Destination.
Name your new Destination, then pick "MicroSite" from the "Destination Type" options.
The name of your MicroSite will appear in the "Select a MicroSite" dropdown list. After you've finished creating a New Destination, you can edit any PhyIDs to use the Destination that includes your MicroSite.