*We changed the QR code experience, but changing our Knowledge Base articles to reflect the new platform will take some time. Thanks for your patience.
Our Metrics tool, available to customers on the Professional Plan, help you make decisions about QR codes, NFC tags and Physical Web beacons that support your marketing and business goals.
Thanks to CoverCards, Phy-managed codes, tags, and beacons can create great user experiences by connecting things and places to the internet. But Phy does more, providing closed-loop feedback about what content people value and what drives conversion, not just that a scanned code, tag, or beacon is in a visible location. Content performance can be directly attributed to specific places, things, and campaigns.
Metrics makes it easy to see at a glance what’s working and what’s not. Visualize your data on a chart or look at it in list form, all exportable as a CSV document to share with colleagues or insert into reports. Measure individual PhyIDs or groups of them, Destination URLs visited, and mobile apps. Use our preset date ranges or customize one of your own.
It’s super easy to configure and use the Metrics dashboard in Phy. Here’s how:
Step 1: Visit the Metrics dashboard
- Click the “Metrics” tab in the navigation.
- You’ll see a configurable Metrics dashboard for PhyIDs used with your QR Codes, NFC Tags, and Physical Web Beacons. You can change, move, or create reports. Metrics are updated when you refresh the screen. Click an individual report for details about it.
- The six reports in the default view examine three common data points. The data points are PhyID scans, PhyID conversions, and PhyID taps. Here’s a detailed explanation of these data points.
- If you have a new account, your reports will say “No data available.” That’s OK, we can change that by clicking the green “Create a report” button to get started.
Step 2: Create a report.
- Phy-managed QR codes, NFC tags, and Physical Web beacons give you the power to add digital links to places and things. When you convert offline interactions into mobile engagement, you can give your customers meaningful, frictionless digital experiences in the moments when they are gathering information, making a purchase or needing support.
- After clicking the green “Create report” button, you’ll have a choice of data points to measure: your PhyIDs, Destination URLs visited, or your mobile apps integrated with our SDK.
Step 3: Decide what to measure.
- If you choose to measure all account activity, all Destination URLs, or your apps integrated with our SDK, you will be prompted to set a date range for measurement. Choose one of our preset ranges or set up a custom date range.
- If you choose to measure specific PhyIDs, you can select whether to see the resulting metrics in either list or chart form, as well as be prompted to set a date range for measurement.
- After you create a report, you can add it to the dashboard. Configure these reports by clicking and dragging them to where you want them. So if you’re evaluating data for a weekly team meeting, you can create a report that measures the relevant data points for a preset time (like past seven days, or current month).
Step 4: Use Metrics to make decisions about your content.
- Consider A/B testing approaches to content. Are some experiences performing better than others? Is there anything you can adjust? Use data from Metrics to inform your marketing decisions.
- Digital content works best when it’s interactive, relevant, surprising, fun, and shareable. Consider the customer’s journey as you think about the digital content experiences you want to create. Physical-to-mobile digital experiences should enhance the customer journey.
- If you’ve created an amazing mobile experience, let your customers know about it! Use signage near the things and places where your content is deployed. You can also make people aware through your email newsletter, your website and by word of mouth.